Why does art matter? Why should we care about history, heritage, or culture—especially when it feels so removed from our daily lives? Growing up in a society that often views art as impractical, I, too, have asked myself these questions. As a Vietnamese-American entrepreneur, I’ve felt the tension between chasing success and honoring my roots. But recently, I had the rare opportunity to reconnect with both.
A few weeks ago, I traveled to Paris for the first time. It wasn’t just any trip—it was to attend a major exhibition in France dedicated to three pioneers of Vietnamese modern art. One of them was Lê Phổ, my great-grand uncle. I’ve always been curious about my family history and the legacies quietly woven into it. Despite my busy schedule and never-ending to-do lists, I knew I couldn’t miss this moment. If I didn’t go, I might never understand the answers I’ve been seeking about my identity and where I come from.
This inward journey sparked the inspiration behind NUE, our hospitality venture that blends modern design with Vietnamese heritage. While researching my great grand uncle Lê Phổ, I came across stories and artworks that I had never seen before. Until then, most of what I knew about Vietnam revolved around war, escape, and sacrifice. I didn’t know the stories of beauty, creativity, and resilience that existed alongside the pain.
Learning about Lê Phổ’s life gave me a new lens through which to view Vietnamese identity. He was a painter, a teacher, a designer—someone who embraced both his roots and the modern world. His work was a reflection of cultural blending, resistance, and hope. Seeing his art in Paris was like seeing a piece of myself—what I had always suppressed in favor of practicality or survival.
I felt seen. I felt proud.
In building NUE, I now understand that I’m doing more than running a business. I’m building a bridge between generations, between East and West, between who we were and who we want to become. Vietnamese identity is complex and layered. It includes the trauma of war, but also the elegance of art, the depth of history, and the power of dreaming again.
We’re not just a people shaped by conflict—we’re visionaries, innovators, and creators. Lê Phổ’s legacy is proof of that. And in channeling his spirit, I hope NUE can become a platform for others to reconnect with their roots, to see the value in their story, and to find peace in honoring where they come from.
I may not have all the answers yet, but this trip reminded me that art, culture, and history aren’t impractical at all. They are the compass that helps us navigate modern life with clarity and soul.
Thank you for taking the time to read this deeply personal reflection. I hope it inspires you to explore your own roots, question your assumptions about identity, and find beauty in the journey—wherever it takes you.
With gratitude,
Tuyet Nhi Le
Tuyet Nhi Le
Founder of NUE Elegantly Vietnamese